Whenever research is conducted, costs are incurred that have to be covered by someone. And because research requires somebody to pay for it, most research contracts come from industry. Now, let´s talk about health, or better disease. Why is that? Well in veterinary medicine research is conducted in order to keep an animal healthy, cause the owner, who pays only makes money with a healthy animal. In human medicine however research is conducted to find some chemical substance, to fight a symptom, not to cure the disease, make it go away. Guess why? Cause the so called health industry a.k.a. sickness industry makes money with sick people. So why the hell should they come up with something that makes you healthy? Who would be so insane to ruin his own business model? All right! Having covered that, let´s move on to the "what". So what is researched? If you research some natural compound, well, that is natural, and that cannot be patented, but if you concoct some chemical, that does not belong into your body, and therefore is more or less toxic to your body, but does something to your body, you can patent it, and make a lot of money. So, of course, chemicals are researched. Just a pitty, that natural substances ar marginalized, nobody wants to research them. And next comes an important one, and that is, there are many ways, to line up such a study in a certain way, and that goes by crafting the right study design. And by doing that you can more or less chose which outcome you wanna have, if the stuff you are research is just a little bit in line. 

Is that really something you wanna rely on? A study industry being ruled by vested interests in achieving a desired outcome? So we approached universities with our own study design in order to get real, unbiased results. Well, interest was low. So you knock a little harder and you are told - well we ain´t got no capacities left. Agenda is packed, with loads of orders from the pharma industry. And of course, they are paid very well. Surely enough, we thought like - okay, shouldn´t studies, especially when they are done by a public institution, like an university be to the good of people, for society? Well, looks like the wind is blowing from a different angle. Whatever, we flunked anyway, lacking lined pockets. Lesson learned. 

And that´s why we need to take this thing in our own hands in order to get real research, research on how people stay healthy, become more vital, achieve higher levels of performance and how to achieve your dream figure best. Research results that look at and evaluate body, mind and emotions holistically. Cause psychosomatics play a huge role in the game. Have you ever wondered, why anybody would take a potentially dangerous drug, something with huge side effects, the ones that are worst of course only show up quite delayed, so that you best have alread forgotten about the drug and chances are low, that you can connect the dots. Why should you take a toxic substance, when everybody knows, that a placebo can do the same job? Risk free and free of side effects? Looks like your mind plays a bigger role than you might be aware of... All right, if you mind can do such crazy things, why not focus research on that field? Bloody hell, ain´t no money in it, thoughts might prove hard to be patented and becoming a money machine... So, as I said, we really ought to take this thing in our own hands. Might become pretty mighty... 

Well, with everything we came up with so far, we have gone quite a mile, but now it´s time to scale this up. So it´s all about you. Maybe you wanna join us on our vision and that is to create the world's largest study on how people can best achieve vitality, health, performance and top physical, mental and emotional shape! Neutral, honest, authentic! Please feel invited :-)

But what if you say - why the hell sould I care about studies? Hang on a second. This one is for you! Because first of all, DesignYou is about you becoming more aware of your body, how it really works, and then using mental biohacking to steer it towards your goal. And to do that, we take countless vital signs from you, track your efforts, your strategy, in short every impact and provide you with the corresponding evaluations. And that makes you to become your own scientist, you, researching on yourself. And that is pretty interesting, a lot of fun, but most of all - very rewarding.